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Privacy Policy

Welcome to LifeSouth’s website. This website is owned and operated by LifeSouth Community Blood Centers, Inc., a Florida not-for-profit corporation, with its headquarters in Gainesville, Florida (“LifeSouth”). This website has been created to provide information about the activities, products and services of LifeSouth.

Acknowledgement and Acceptance of LifeSouth’s Privacy Statement. LifeSouth is committed to protecting the privacy of visitors to our website and this Privacy Statement (“Statement”) describes our commitment to protecting your privacy online, but LifeSouth wants to be sure you understand and accept that this commitment cannot guarantee privacy and confidentiality. Your use of the pages on this website signifies that you have reviewed the terms of this Statement and accept its terms and conditions. The website and our activities change frequently. As a result, we may make changes to the Statement at any time. If we modify the Statement in the future, we will publish such modifications on this website and apply the modified practices to information collected online. Please review this Statement from time to time, and especially before you provide any personal identifying information.


Personal Identifying Information. We do not collect personal identifying information from anyone unless he/she provides this information knowingly and voluntarily. This information includes your email address or other identifying information that you may provide if you choose to schedule a blood donation online. We do not disclose or otherwise provide personal identifying information to any third party (other than third-party contractors assisting in the transmission of this information), unless such disclosure is required by law or applicable regulatory guidance.

Other Information. Under certain circumstances, LifeSouth may use information collected on the website (such as aggregated data, summary data, anonymously collected information) for business, marketing, surveys, research, advertising, etc. Under no circumstances, however, will such information include personal identifying information, except as required by law or applicable regulatory guidance. Please refer to Google Analytics privacy policy for more information. 

Use of Personal Identifying Information by LifeSouth. There may be certain circumstances where LifeSouth will use personal identifying information obtained on the website to contact you (for example, responses to your email inquiries, recruiting for blood donations, etc.). If at any time you wish not to receive communications from us, you may indicate so by using the procedures described under “Contact Us” below.

Social Media. LifeSouth makes use of certain social media channels (e.g., Facebook, Twitter, Instagram) to which users post information and images knowingly and voluntarily. LifeSouth may, under certain circumstances, reproduce on its website such information or images posted by users to its social media accounts. Please refer to Facebook’s privacy policy ( for more information on: the purpose and scope of data collection and data analysis undertaken by Facebook, your rights, how to modify settings and how to protect your privacy.

Use by Children. LifeSouth is committed to protecting children. Most of the information on this website is intended for persons 16 years of age and older. LifeSouth will not knowingly collect, use or disclose personal identifying information from a minor under the age of 16, without obtaining prior consent from a person with parental responsibility (e.g., a parent or guardian) through direct off-line contact consistent with applicable legal requirements.

Cookies. Cookies are small text files that are stored in your computer’s memory and hard drive when you visit certain web pages. They are used to enable websites to function or to provide information to the owners of a website.

LifeSouth uses cookies on all our Websites to gather information about how and when pages in our websites are visited, what our users’ technology preferences are and whether our websites are functioning properly.

On our password-protected sites, the website may use cookies or other technology to help us authenticate you, store and recognize your configuration and user attributes, facilitate your navigation of the website and customize its content.

In general terms, we use cookies on our websites for the following purposes:

  • Analytical purposes: Analytical cookies allow LifeSouth to recognize, measure and track visitors to our websites. This helps us to develop the way our websites function, by determining whether site visitors can find information easily, or by identifying the aspects of websites that are of the most interest to them, for example.
  • Online behavioral advertising purposes: Placing cookies on your computer means that after you leave our website, we can show you advertisements about LifeSouth that you might be interested in, based on your previous behavior on our website. You can find more information on this in the Online Behavioral Advertising section of our Privacy Policy, including how you can “opt out.”
  • Usage preferences: Some cookies on our websites are activated when visitors to our sites make a choice about their usage of the website. Our websites then use the settings preferences of the user in relation to future visits. This allows LifeSouth to tailor the experience on our websites to the individual user.
  • Policy administration: LifeSouth uses cookies to record when a site visitor has seen a policy, such as this one, or provided consent, such as consent to the terms and conditions on our websites. This avoids repeated questions to a user regarding the same terms.
  • Session management: The software that runs LifeSouth’s websites uses cookies for technical purposes needed by the internal workings of our servers. For instance, we use cookies to distribute requests among multiple servers, authenticate users and determine what features of the site they can access, verify the origin of requests, keep track of information about a user’s session and determine which options or pages to display in order for the site to function.
  • Functional purposes: Functional purpose cookies store information that is needed by our applications to process and operate. For example, where transactions or requests within an application involve multiple workflow stages, cookies are used to store the information from each stage temporarily, in order to facilitate completion of the overall transaction or request.

The site includes more information about cookies in general, including instructions for managing cookies on many commonly used browsers, or you may consult the vendor documentation for your specific software.

Cookies are required in order to provide you with personalized features on our websites.

When you visit our websites, you may receive cookies that are set by third parties. These may include cookies set by search engines or other third party applications. These cookies are used for the purposes described above in this section. We do not control the setting of these third party cookies, so we recommend you to check the third party websites for more information about their use of cookies and how to manage them.

This website uses the following cookies:

Analytics cookies:

Google Analytics: This cookie allows us to see information on user website activities including, but not limited to, page views, source and time spent on website. The information is depersonalized and is displayed as numbers, meaning it cannot be tracked back to individuals. This will help to protect your privacy. Using Google Analytics, we can see what content is popular on our website, and strive to give you more of the things you enjoy reading and watching.

Google AdWords: Using Google AdWords code, we are able to see which pages helped lead to contact form submissions. This allows us to make better use of our paid search budget. This information is not personally identifiable.

Third-party service cookies:

Social sharing cookies:  We use social sharing buttons for services including, but not limited to, Facebook, Instagram, and LinkedIn. These allow you to share pages with your friends via those networks. Whilst you will be asked to login to use these services, this process is handled directly with the social sharing providers and their databases and servers. These sites may also monitor your usage of these buttons, through the use of external tracking codes that are required to run the buttons on this website. 

Security. LifeSouth uses a variety of security measures to protect your personal information from unauthorized access, loss, misuse, alteration, destruction or disclosure. LifeSouth uses general, recognized security standards, including the use of Secure Socket Layer (“SSL”) encryption when transmitting personal information over the Internet. Such transmissions are always subject to normal Internet security risks. Although LifeSouth has procedures in place to safeguard the information that we collect online, we cannot guarantee the transmission or disclosure of this information in a manner inconsistent with this Statement. No Internet or email transmission is ever fully secure or error-free. In particular, email sent to or from this site may not be secure and you should therefore take special care in deciding what information you send to us.

Links. This Privacy Statement applies only to this website. This website may contain references or links to other websites not operated or controlled by LifeSouth. These third-party websites are not covered by this Statement or the policies and procedures which LifeSouth applies. Therefore, if you follow a link posted here to third-party websites, we provide no assurances or guarantees about these other websites, including their ability to safeguard your personal information, and LifeSouth accepts no liability for links from this website to others. LifeSouth can not endorse or guarantee any information you may find on links followed from LifeSouth’s site. We suggest that you contact those sites directly for information on their privacy, security, data collection and distribution policies, as well as their content. LifeSouth is also not responsible for any third-party websites that may contain links to this website.

Contact Us. If you have any questions or concerns about this website, please contact us here.

If you do not want LifeSouth to contact you in the future, please indicate so by sending an email to to be removed from our lists.